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Featured: Women in STEM Conference and Award, San Francisco, Sept 10-12, 2017
Featured: PrecisionAg Vision Conference, Phoenix, Oct 10-12, 2017
Featured: SPTechCon, SharePoint Technology Conference, Washington, DC, Nov 12-15, 2017
San Francisco Professional Events List
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Psychology for Digital Behavior Change - Palo Alto (2 day Workshop)
Date
Nov 27, 2020 - 09:00 AM
Link to Website
Organizer
AlterSpark
Location
3700,
Middlefield Rd
Palo Alto,
CA,
USA,
ZIP: 94303
Phone: +1 650-329-2400
This 2-day workshop covers the essentials of using psychology and behavioral science to build effective websites, apps and digital campaigns.
You’ll gain new knowledge and skills that will help you boost users’ cognitive understanding, motivation, trust, and decision making, to achieve short-term action, and long-term loyalty.
What you’ll learn
During this 2-day workshop, you will learn to recognize and apply over 40 principles of persuasive psychology, the mission critical principles that will “make or break” your digital projects, and essential lessons in the neuroscience of emotion and motivation.
Skills you’ll gain
You’ll learn how to use psychology for wireframing, digital strategy, and auditing the psychological strategies that drive successful products. You’ll also learn how to recognize common mistakes and how to fix them through simple user testing techniques, and conversion rate optimization approaches.
Interactive learning environment
The content is science-based, but presented in plain language, with visual examples, and practical exercises. You’ll enjoy group design projects, live polling, UX/design discussions, hands-on exercise, and group creative processes.
You’ll gain new knowledge and skills that will help you boost users’ cognitive understanding, motivation, trust, and decision making, to achieve short-term action, and long-term loyalty.
What you’ll learn
During this 2-day workshop, you will learn to recognize and apply over 40 principles of persuasive psychology, the mission critical principles that will “make or break” your digital projects, and essential lessons in the neuroscience of emotion and motivation.
Skills you’ll gain
You’ll learn how to use psychology for wireframing, digital strategy, and auditing the psychological strategies that drive successful products. You’ll also learn how to recognize common mistakes and how to fix them through simple user testing techniques, and conversion rate optimization approaches.
Interactive learning environment
The content is science-based, but presented in plain language, with visual examples, and practical exercises. You’ll enjoy group design projects, live polling, UX/design discussions, hands-on exercise, and group creative processes.
Event Categories
Keywords: digital , psychology , psychology, work , workshop, workshop