San Francisco Professional Events List


Social Media for Health Care Marketing


Date
Jun 26, 2017 - 08:00 AM - Jun 28, 01:00 PM
Organizer
Advanced Learning Institute
Location
555, North Pt

Street San Francisco,
CA,
USA,
ZIP: 94133
Phone:

What you will learn…

This peer-to-peer learning environment has been designed and researched to provide health care communication and marketing
professionals with the opportunity to share and learn about challenges, successes and strategies in social media & digital engagement.

Hear first hand from leading health care social media professionals on their best practices and engagement efforts to reach their
audiences, including how:


Dive into the topics that mean the most to you in addition to discussing social media best practices that will help you boost buzz, build brand recognition and engage employees, including how to:

  • Share authentic stories & engage your audiences on social media platforms
  • Create new content that attracts new customers and keeps your existing customers engaged
  • Manage the myriad legal and brand risks without gutting the value of your social media efforts
  • Monitor, respond and leverage social media reviews to enhance your patience experience
  • Analyze tactics for successful social media marketing to the senior population
  • Utilize social media and digital marketing to engage hard to reach audiences
  • Identify champions and cheerleaders inside and outside of your organization to share your brand
  • and more!

Maximize your time out of the office – attend the interactive workshop day on Monday, June 26

Join your peers for 3 interactive, round-table discussions designed to help you get solutions for your most pressing challenges. These interactive workshops will prepare you for the two-day general sessions, provide you with hands-on training and have you dive deep into the topics that mean the most to you:

  • Workshop A:  Six Step Method For Sharing Authentic Stories & Engaging Your Audiences On Social Media, MedTouch
  • Workshop B: Content That Converts – The Keys To Creating Content That Attracts New Clients And Keeps The Current One’s Engaged And Coming Back, JumpCrew
  • Workshop C: Digital Engagement Strategies: Step-By-Step Processes And Strategies That Work



Agenda



Monday, June 26
 

TBA

Pre-Conference Workshops - Intimate Group, Hands-On & Interactive

8:00am

Registration, Networking & Continental Breakfast

8:30am

WORKSHOP A: Six Step Method For Sharing Authentic Stories & Engaging Your Audiences On Social Media 
MedTouchChristoph Trappe

10:30am

Morning Stretch Break, Refreshments & Networking

10:45am

WORKSHOP B: Content That Converts - The Keys To Creating Content That Attracts New Clients And Keeps The Current One’s Engaged And Coming Back 
 JumpCrewJason Yarborough

12:45pm

Lunch On Your Own But Not Alone

2:15pm

WORKSHOP C: Digital Engagement Strategies: Step-By-Step Processes And Strategies That Work 
 

4:15pm

Close Of Workshop Day

 

Tuesday, June 27
 

TBA

General Sessions Day 1

8:00am

Registration, Networking & Continental Breakfast

8:30am

Chairperson's Welcome & Speed NetworkingRachel Williams

9:15am

Managing The Legal Risks Of Social Media Without Letting The Legal Risks Manage You 
 Mayo ClinicDan Goldman

9:50am

Engaging With Your Audience And Building Lasting Relationships Through Facebook Photo Contests 
 UMass Memorial Medical CenterNina Walsh

10:25am

Morning Refreshments & Networking Break

10:45am

Interactive Session: Discuss Your Biggest Challenges In Groups

11:30am

Your Patients Are Talking, But Are You Listening? How To Leverage Online Social Media Reviews And Manage Your Online Reputation 
Pediatric AssociatesMeredith Troy

12:05pm

Lunch On Your Own But Not Alone

1:35pm

Thought Leader Speaker Panel: Social Media Best Practices & Lessons Learned

2:20pm

Afternoon Stretch Break, Refreshments & Networking

2:40pm

Charting Collections Of Connections In Social Media 
Social Media Research FoundationMarc A. Smith

3:15pm

Creating Social Media Marketing Strategies For An Aging Patient Population 
Civitas Senior LivingRachel Williams

3:50pm

Interactive Session & Day One Wrap-Up

4:40pm

Close Of Day One & Networking Reception

6:30pm

Dinner On Your Own, But Not Alone -- Reservations Are Booked

 

Wednesday, June 28
 

TBA

General Sessions Day 2

8:00am

Continental Breakfast & Networking

8:30am

Day One Highlights: Recap Of What We Learned So FarRachel Williams

8:45am

Utilizing Social Media Advertising & Digital Marketing Strategies To Acquire Hard-To-Reach Audiences 
 The Wright TouchBrianna Collins

9:20am

Stretching Your Strategic Storytelling Content Further Than You Thought Possible 
Children's Mercy HospitalJake Jacobson

9:55am

Morning Refreshments & Networking Break

10:15am

Interactive Peer-To-Peer Benchmarking: Digest & Discuss Your Biggest Social Media Challenges 
 

11:00am

Navigating The Journey To Become A Digital-First Healthcare Organization 
DaVita Inc. & HootsuiteBianca Anderson • Jason Slusarchuk

11:35am

Networking & Refreshements

11:50am

Social Media + Customer Service: How To Be A “L.E.A.D.E.R.” 
Ultimate Medical AcademyDan Soschin

12:25pm

Social Media for Health Care Marketing Case Study Coming Soon

1:00pm

Share Your Key Takeaways

1:30pm

Close Of Conference
 

Event Categories
Keywords: analyze, audience, communication , design , Eating, environment, Health , learn, Learning , opportunit




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