3700, Middlefield Rd

Palo Alto,

CA,

USA,

ZIP: 94303

Phone: +1 650-329-2400

This 2-day workshop covers the essentials of using psychology and behavioral science to build effective websites, apps and digital campaigns.
 
You’ll gain new knowledge and skills that will help you boost users’ cognitive understanding, motivation, trust, and decision making, to achieve short-term action, and long-term loyalty.
 
What you’ll learn
During this 2-day workshop, you will learn to recognize and apply over 40 principles of persuasive psychology, the mission critical principles that will “make or break” your digital projects, and essential lessons in the neuroscience of emotion and motivation.
 
Skills you’ll gain
You’ll learn how to use psychology for wireframing, digital strategy, and auditing the psychological strategies that drive successful products. You’ll also learn how to recognize common mistakes and how to fix them through simple user testing techniques, and conversion rate optimization approaches.
 
Interactive learning environment
The content is science-based, but presented in plain language, with visual examples, and practical exercises. You’ll enjoy group design projects, live polling, UX/design discussions, hands-on exercise, and group creative processes.