San Francisco Professional Events List


Heavybit's DevGuild: Content Strategy Conf w/ Slack, Twilio & Others


Date
Apr 12, 2017 - 01:00 PM
Organizer
Heavybit
Venue
Folsom Street Foundry
Location
1425, Folsom St

San Francisco,
CA,
USA,
ZIP: 94103
Phone:

Successful SaaS brands drive up to 70% of their inbound leads via content and blogs. Content marketing has never been more important.

DevGuild: Content Strategy is dedicated to the craftspeople who deliver value through content. From defining user needs, to editorial planning, to distribution strategy & ROI tracking -- this event will help you hone your technique & build a thriving business. Join 200 leading SaaS founders, marketers and community builders who’ve mastered the art of driving revenue with content that’s entertaining, educational, and above all, useful.

Tickets

 
WED, APRIL 12, 2017, 1:00 PM – 5:00 PM PDT

Sales end on April 12

  • Early Bird

    $99.00
    SOLD OUT
  • Regular

    $249.00

    39

    Remaining

  •  


Agenda


PROGRAM

1:00PM Doors Open

1:30PM Kick-off

1:35PM Civilized Discourse for Marketers
Jeff Atwood, Founder of Discourse, StackOverflow, StackExchange

2:00PM Content Metrics & Conversion
Meagen Eisenberg, CMO of MongoDB
Lauren Vaccarello, VP Marketing Box
Devang Sachdev, Head of Content Twilio
Moderator: Michael Bernstein, Founder Reify

2:35PM Creating a Culture of Story Tellers
Liam Boogar, Brand Director of Algolia

3:15PM The Power of Trends
Martin Gontovnikas, VP Marketing and Analytics, Auth0

3:40PM Data-driven Distribution
Rohin Dhar, Co-founder & CEO of Priceonomics

4:00PM Engagement Strategy
Kelly Watkins, Head of Marketing, Slack
Joe Federer, Head of Brand Strategy, Reddit
John Collins, Editor in Chief, Intercom
Moderator: Bobbie Johnson, Founder of Matter

5:00PM ACLU Case Study in Content Strategy
Jenn Sturm, Director of Online Engagement, ACLU
Interviewer: Rachel Chalmers, CMO, Unitive (formerly Ignition Ventures)

5:30PM Emcee Close Happy Hour at Heavybit Clubhouse

Event Categories
Keywords: business , community , craft, Educational, technique, technique , brands, business , community , craft




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