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Habit Summit 2017: Behavioral Design Conference
Link to Website
Where Leaders in Consumer Behavior Connect and Inspire
At Habit Summit, you’ll connect, reflect, and learn over two days. Day One includes several workshops, allowing you to go in-depth on a particular topic with industry experts. Day Two includes an inspiring lineup of speakers, great refreshments, and plenty of time to mingle with industry leaders and peers. We look forward to another fantastic event.
Habit Summit started in 2013 with the goal of bringing experts from around the world to share best practices and learnings in consumer psychology, design, and behavioral science. Today it draws attendees and speakers from companies around the world, from local start-ups to Fortune 500 executives.
Day 1 – April 4, 2017
9:00am-12:00pm Morning Workshop
12:00pm-1:00pm Lunch Break & Networking
1:00pm-5:00pm Afternoon Workshop
Day 2 - April 5, 2017
10:00am-5:30pm Keynote Presentations
5:30pm-7:00pm Cocktail Reception & Networking
(Note: Event schedule and speakers subject to change)
Workshops - Day 1
How to Build Habit-Forming Products: In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users? Nir Eyal, the bestselling author of "Hooked: How to Build Habit-Forming Products", has constructed a framework for designing better products and will share his years of research in this practical workshop. This hands-on class gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior by studying how the world's most engaging products keep users coming back again and again.
Design for Engagement: How To Design So People Take Action: Does your website, software, or app engage your audience? Does it persuade people to take action? Is it so engaging that they want to come back and use it? In this workshop The Team W shares recent research in brain and behavioral science that provides insights into how people think, how people decide, and what motivates people. You will learn how to apply this science to the design of your product so that your audiences will be engaged and motivated to take action.
Keynote Speakers - Day 2
Nir Eyal | Best-Selling Author, Hooked: How to Build Habit-Forming Products
Nandini Stocker | Conversation Design Lead, Google
Jane McGonigal | Best-Selling Author, Reality is Broken and Super Better
Irene Au | Design Partner, Khosla Ventures & Former Head of Design, Google, Yahoo, and Udacity
Susan Weinschenk | Behavioral Scientist & Author, 100 Things Every Designer Needs to Know About People
Carl D. Marci | Chief Neuroscientist, Nielsen Consumer Neuroscience
Amy Bucher | Behavior Change Design Director, Mad*Pow
Gad Saad | Professor of Marketing & Author, The Consuming Instinct
SC Moatti | Best-Selling Author, Mobilized, an Insider’s Guide to the Business and Future of Connected Technology
Buster Benson | Product Manager, Slack; formerly Twitter & Habit Labs
Gabe Zichermann | Author, Gamification Expert, and Co-Founder of behavior change startup, Onward
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