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Cooper: The Brand Experience Workshop
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The Brand Experience Workshop
Learn Cooper’s signature approach to defining the brand experience of your product or service.
We all know how critical branding is to a company’s success. So why is it so difficult to talk about? Cooper’s “Brand Experience Workshop” will make future conversations about brand a breeze. In this course, you’ll learn Cooper’s time-tested approach to eliciting important information from stakeholders, and how to lay a foundation for deeper conversations about how your brand is expressed across a wide range of touchpoints.
In addition to helping stakeholders articulate their vision, the 1-day workshop will:
Plan and lead a “Brand Experience Workshop” at your company
Effectively interact with stakeholders throughout the branding/re-branding process
Encourage engaging conversations about how a brand should be experienced
Use new tools to express the emotional experience, form, and function of a product or service
Create a shared language for discussing brand
Generate actionable outcomes that inform decision-making
* This class was previously known as Defining Brand Experience
About Cooper Training:
Founded in 1992 by Sue Cooper and Alan Cooper, the "Father of Visual Basic", Cooper is an award-winning design and business strategy consultancy, with offices in San Francisco and New York. Our mission is to help organizations think big, create delight, and achieve success. We approach every engagement with fresh eyes and a proven framework. Through Cooper Professional Education, we share the best practices we developed, and empower participants and clients to create superlative products and services.
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Interested in more?
Find out about our full course and workshop offerings here: www.cooper.com/training
We know things happen. If you need to cancel your registration, notify us by emailing [email protected] at least 30 days prior to the course and we will refund your full payment. Less than 30 days prior to the course, there are no refunds available. Alternatively, you can transfer your registration once to another course within one year of the date of cancellation or assign another individual from your organization to take your place. Once your registration is transferred, you may no longer receive a refund.
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