San Francisco Professional Events List

Cooper: The Brand Experience Workshop

Aug 16, 2017 - 02:00 AM - 10:00 AM
450 Sansome Street 9th Floor San Francisco, CA 94111,

San Francisco,
ZIP: 94101

The Brand Experience Workshop

Learn Cooper’s signature approach to defining the brand experience of your product or service.

We all know how critical branding is to a company’s success. So why is it so difficult to talk about? Cooper’s “Brand Experience Workshop” will make future conversations about brand a breeze. In this course, you’ll learn Cooper’s time-tested approach to eliciting important information from stakeholders, and how to lay a foundation for deeper conversations about how your brand is expressed across a wide range of touchpoints.

In addition to helping stakeholders articulate their vision, the 1-day workshop will:

  • Plan and lead a “Brand Experience Workshop” at your company

  • Effectively interact with stakeholders throughout the branding/re-branding process

  • Encourage engaging conversations about how a brand should be experienced

  • Use new tools to express the emotional experience, form, and function of a product or service

  • Create a shared language for discussing brand

  • Generate actionable outcomes that inform decision-making

Brand Experience Workshop

* This class was previously known as Defining Brand Experience

About Cooper Training:

Founded in 1992 by Sue Cooper and Alan Cooper, the "Father of Visual Basic", Cooper is an award-winning design and business strategy consultancy, with offices in San Francisco and New York. Our mission is to help organizations think big, create delight, and achieve success. We approach every engagement with fresh eyes and a proven framework. Through Cooper Professional Education, we share the best practices we developed, and empower participants and clients to create superlative products and services.

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Interested in more?

Find out about our full course and workshop offerings here:

Cancellation Policy

We know things happen. If you need to cancel your registration, notify us by emailing [email protected] at least 30 days prior to the course and we will refund your full payment. Less than 30 days prior to the course, there are no refunds available. Alternatively, you can transfer your registration once to another course within one year of the date of cancellation or assign another individual from your organization to take your place. Once your registration is transferred, you may no longer receive a refund.

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