San Francisco Professional Events List


6th Digital Marketing for Medical Devices West


Date
Apr 24, 2017 - 08:30 PM - Apr 26, 03:15 PM
Organizer
ExL Events
Venue
Argonaut Hotel
Location
495, Jefferson St

San Francisco,
CA,
USA,
ZIP: 94109
Phone: 866-415-0704

6th Digital Marketing for Medical Devices West

Covering Your Most Pressing Issues to Provide You With Big-Picture Strategies and Tactical Tips

We’ve designed the program for the 6th Digital Marketing for Medical Devices West based exclusively on what your peers told us matters most. The industry told us you wanted more time for hands-on thought sharing with fellow attendees, so we added the Marketing and Sales Collaboration day, which is a full day of exercises, workshops and working groups to ensure you learn from the wisdom of fellow attendees in addition to the knowledge of the speakers. You and your peers told us that you’re trying to reach new, very different customers, and that their needs and priorities are vastly different than those of your existing customers. As such, we added content that focuses on how to make the financial case for your products to hospitals, ACOs and other new customer bases.

 

Join the following speakers as they share their insights into how to excel at marketing during these complex and ever-evolving times:

Align Internal Stakeholders — Including Sales — for More Cohesive Messaging and Outreach

melissa-armstong
Melissa ArmstrongAssociate Director of Global Marketing CommunicationsBAYER HEALTHCARE

Jeff RummerDirector of Global Marketing OperationsMEDTRONIC

Israel MaderaVice President of Clinical and MarketingSANARUS TECHNOLOGIES, INC.

Jeff SullivanDirector of Marketing, Patient and Healthcare Professional, Diabetes CareROCHE DIAGNOSTICS CORP.

Prepare for the Future of Digital Marketing


Chiranjiv SinghGlobal Marketing Director — Diagnostic CardiologyGE HEALTHCARE

David SalmonGlobal Director, Digital Center of ExcellenceABBOTT VASCULAR

Dmitriy KuzinDirector, Integrated Brand Marketing, Breast and Skeletal Health DivisionHOLOGIC

Heather SimonsenVice President of Global MarketingPQ BYPASS, INC.

Make Digital Channels Work for You

melissa-armstong
Debbie DonovanDirector, Communications and Corporate IdentityENDOGASTRIC SOLUTIONS, INC.

Vasey HargreavesSenior Marketing ManagerINTERSECT ENT

Jamie MurdockVice President of Global Marketing, SpineRTI SURGICAL, INC.

Sheila RajaGlobal Digital Strategy ManagerSTRYKER, INC.

Top Five Reasons to Attend

  1. Demonstrate value to your customers. This year’s conference focuses on how to understand your customers’ needs and develop a marketing campaign to address them and provide value — whether your customers are accountable care organizations (ACOs), hospitals, HCPs or patients.
  2. Engage with speakers who are typically inaccessible. We seek out presenters who aren’t typically on the speaker circuit to provide you with insights and case studies you won’t find anywhere else. We also listen to your feedback to ensure we invite back the speakers you’d like to hear from again.
  3. Network with your peers. The Digital Marketing for Medical Devices series attracts like-minded professionals from across the industry. In fact, more than 64% of last year’s attendees were from medical device organizations.
  4. Learn how to increase collaboration with your sales counterparts effectively. For the first time ever at Digital Marketing for Medical Devices West, we’re adding the highly successful Marketing and Sales Collaboration Day. The longer sessions allow for greater collaboration and engagement with speakers and fellow attendees.
  5. Identify innovative ways to market to payers. For 2017, we’ve increased the allotted time for discussions and presentations about innovative ways to market to payers. Whether you create a partnership complete with risk sharing or just want to learn the best way to make a business case for your product over your competitors’, these sessions will leave you with strategies to take back to the office.

Who Should Attend

This conference is designed for marketing and sales professionals within the medical industry whose responsibilities include:

  • Marketing
  • eMarketing
  • Interactive Marketing
  • Digital Marketing
  • Social Media
  • Multichannel Marketing
  • eBusiness
  • Advertising and Promotions
  • Brand Management
  • Product Management
  • Portfolio Management

This event is also of interest to:

  • Component Suppliers
  • Marketing Service Providers
  • Advertising Agencies
  • Consultants
  • Law Firms
  • Academics
  • Technology Experts
 

Agenda

Marketing and Sales Collaboration Day

 Monday, April 24, 2017


8:30AM – 9:00AM
Registration and Morning Coffee

9:00AM – 9:30AM
Opening Remarks

Jeff Rummer, Director of Global Marketing Operations, MEDTRONIC

9:30AM – 10:45AM
Develop a Framework of Action Items to Increase Attendance of Company-Sponsored Symposiums

Israel Madera, Vice President of Clinical and Marketing, SANARUS TECHNOLOGIES INC.
Heather Simonsen, Vice President of Global Marketing, PQ BYPASS

10:45AM – 11:15AM
Networking Break

11:15AM – 12:30PM
Implement a Sales and Marketing Platform That Works Across Various Divisions

Andrew Cohen, Senior Product Marketing Director, SEISMIC

12:30PM – 1:30PM
Networking Luncheon

1:30PM – 2:45PM
Develop and Distribute Relevant Content for Sales Teams to Pass Along to Current or Prospective Customers

2:45PM – 3:00PM
Networking Break

3:00PM – 4:00PM
Review Key Takeaways from the Marketing and Sales Collaboration Day

Jeff Rummer, Director of Global Marketing Operations, MEDTRONIC

4:00PM –
Close of the Marketing and Sales Collaboration Day
 

Main Conference Day One

 Tuesday, April 25, 2017


8:00AM – 8:30AM
Registration and Morning Coffee

8:30AM – 9:00AM
Opening Remarks

David Salmon, Global Director, Digital Center of Excellence, ABBOTT VASCULAR

9:00AM – 9:45AM
Avoid Becoming a Dinosaur: How Digital Is Transforming the Health Care Industry

Chiranjiv Singh, Global Marketing Director — Diagnostic Cardiology, GE HEALTHCARE

9:45AM – 10:30AM
CASE STUDY: Develop a Pilot Program to Build Out a Digital Marketing Campaign Strategically

Jamie Murdock, Vice President of Global Marketing, Spine, RTI SURGICAL

10:30AM – 11:00AM
Networking Break

11:00AM – 11:45AM
Develop Compelling Content to Share Across Geographic Regions

Elaine Pearton, Global Digital Marketing Manager, ASCENSIA DIABETES CARE

11:45AM – 12:30PM
Utilize Social Media to Connect with Desired Customers

Jeremy LaPlante, Vice President of Global Sales and Marketing, VORTRAN MEDICAL

12:30PM – 1:30PM
Networking Lunch

1:30PM – 2:00PM
CASE STUDY: Develop a Multichannel Closed-Loop Content Marketing Program to Accelerate the Purchase Process

Melissa Armstrong, Associate Director of Global Marketing Communications, BAYER HEALTHCARE

2:00PM – 2:30PM
CASE STUDY: Deliver Engaging Content via Preferred Channels to Gain Respect from Providers

Sheila Raja, Global Digital Strategy Manager, STRYKER CORP.

2:30PM – 3:00PM
CASE STUDY: Harness Patient Education in the Digital Age (from Physician’s Office to Facebook Posts)

Vasey Hargreaves, Senior Marketing Manager, INTERSECT ENT
Jeff Quon, Senior Product Manager, INTERSECT ENT

3:00PM – 3:30PM
Networking Break

3:30PM – 4:15PM
How to Position Your Medical Technology in Today's Healthcare Environment

Heather Simonsen, Vice President of Global Marketing and Reimbursement, PQ BYPASS

4:15PM – 5:00PM
CASE STUDY: Learn How Customer Segmentation Affects Marketing Campaign Media Channels

Jeff Sullivan, Director of Marketing, Patient and Healthcare Professional, Diabetes Care, ROCHE DIAGNOSTICS CORP

5:00PM –
End of Main Conference Day One

Main Conference Day Two

 Wednesday, April 26, 2017


8:00AM – 8:30AM
Registration and Morning Coffee

8:30PM – 9:00AM
Opening Remarks and Recap of Day One

Jeff Gaus, Chief Executive Officer, PROLIFIQ SOFTWARE

9:00AM – 9:45AM
Drive Value in the New Healthcare Ecosystem

Thomas Arnold, Senior Director, Value-Based Strategy and Partnerships, MEDTRONIC

9:45AM – 10:30PM
Invest in Payer Relations to Position Your Product to Them Better

Jon Darsee, Executive Vice President of Health Policy and Payer Relations, IRHYTHM TECHNOLOGIES, INC.

10:30AM – 11:00AM
Networking Break

11:00AM – 11:30AM
Shake Up the Traditional Marketing Flow by Integrating Outreach to All Key Stakeholders to Increase Demand for Your Products

Dmitriy Kuzin, Director, Global Integrated Brand Marketing, HOLOGIC

11:30AM – 12:00PM
CASE STUDY: Bring Disruptive Innovation to Market with a Low-Touch Sales Model

Luke Baldwin, Digital Content Marketing Manager, PHILIPS

12:00PM – 12:45PM
Demonstrate ROI on Digital Communication Efforts

Debbie Donovan, Director, Communications and Corporate Identity, ENDOGASTRIC SOLUTIONS, INC.

12:45PM – 1:45PM
Networking Lunch

1:45PM – 2:15pm
Make the Case for Digital: Discuss the Best Way to Demonstrate Value When the Path to Purchase Is Not Always Clear

Ryan Black, Digital Marketing Manager, Global, STAAR SURGICAL

2:15PM – 2:45PM
Proactively Work with Naysayers to Utilize Social Media in a Beneficial Way

Caitlin Rogers, Principal Product Specialist, Sophono, MEDTRONIC

2:45PM – 3:15PM
CASE STUDY Utilize Facebook as a Tool to Reach a Consumer-Level Audience for Disease Awareness

Kristin Garvin, MPH, Senior International Product Manager, Communications, ROCHE MOLECULAR SYSTEMS INC.
Christine Buk, Senior Manager, Global Digital Marketing, ROCHE MOLECULAR SYSTEMS INC.

3:15PM –
Close of the 6th Digital Marketing for Medical Devices West

Pricing and Registration

 

Pricing information for 6th Digital Marketing for Medical Devices West

EARLY BIRD PRICING — Register by March 10, 2017

  Price
Medical Device Pricing — Conference + Marketing and Sales Collaboration Day $2,395
Solution Provider Pricing — Conference + Marketing and Sales Collaboration Day $2,795
Medical Device Pricing — Conference Only $1,795
Solution Provider Pricing — Conference Only $2,195

STANDARD PRICING

  Price
Medical Device Pricing — Conference + Marketing and Sales Collaboration Day $2,595
Solution Provider Pricing — Conference + Marketing and Sales Collaboration Day $2,995
Medical Device Pricing — Conference Only $1,995
Solution Provider Pricing — Conference Only $2,395

ONSITE PRICING

  Price
Medical Device Pricing — Conference + Marketing and Sales Collaboration Day $2,695
Solution Provider Pricing — Conference + Marketing and Sales Collaboration Day $3,095
Medical Device Pricing — Conference Only $2,095
Solution Provider Pricing — Conference Only $2,495
*Includes Sales Tax and Service Fees

Five Ways to Register

Fax:888-221-6750
Mail:ExL Events, Inc.
494 8th Ave, 4th Floor
New York, NY 10001
Phone:866-207-6528

GROUP DISCOUNT PROGRAMS:

*Offers may not be combined. Early Bird rates do not apply.*

SAVE 25%
For every three simultaneous registrations from your company, you will receive a fourth complimentary registration to the program (must register four). A savings of 25% per person.

SAVE 15%
Can only send three? You can still save 15% off of every registration. To find out more on how you can take advantage of these group discounts, please call 212-400-6240.

TERMS AND CONDITIONS:

By registering for an ExL Events, Inc. (“ExL”) event, you agree to the following set of terms and conditions listed below:

REGISTRATION FEE:

The fee includes the conference‚ all program materials‚ and designated continental breakfasts‚ lunches and refreshments.

PAYMENT:

Make checks payable to ExL Events, Inc. and write C885 on your check. You may also use Visa, MasterCard, Discover or American Express. Payments must be received in full by the conference date. Any discount applied cannot be combined with any other offer and must be paid in full at the time of order. Parties must be employed by the same organization and register simultaneously to realize group discount pricing options.

**Please Note: There will be an administrative charge of $300 to substitute, exchange and/or replace attendance badges with a colleague within five business days of any ExL conference.**

CANCELLATION AND REFUND POLICY:

If you cancel your registration for an upcoming ExL event, the following policies apply, derived from the Start Date of the event:

  • Four weeks or more: A full refund (minus a $295 processing fee) or a voucher to another ExL event valid for 12 months from the voucher issue date.
  • Less than four weeks: A voucher to another ExL event valid for 12 months from the voucher issue date.
  • Five days or less: A voucher (minus a $395 processing and documentation fee) to another ExL event valid for 12 months from the voucher issue date.

To receive a refund or voucher, please email [email protected] or fax your request to 888-221-6750.

CREDIT VOUCHERS:

Credit vouchers are valid for 12 months from date of issue. Credit vouchers are valid toward one (1) ExL event of equal or lesser value. If the full amount of said voucher is not used at time of registration, any remaining balance is not applicable now or in the future. Once a credit voucher has been applied toward a future event, changes cannot be made. In the event of cancellation on the attendees’ behalf, the credit voucher will no longer be valid.

ExL Events, Inc. does not and is not obligated to provide a credit voucher to registered attendee(s) who do not attend the event they registered for unless written notice of intent to cancel is received and confirmed prior to the commencement of the event.

SUBSTITUTION CHARGES:

There will be an administrative charge of $300 to substitute, exchange and/or replace attendee badges with a colleague occurring within five business days of the conference.

ExL Events reserves the right to cancel any conference it deems necessary and will not be responsible for airfare‚ hotel or any other expenses incurred by registrants.

ExL Events’ liability is limited to the conference registration fee in the event of a cancellation and does not include changes in program date‚ content‚ speakers and/or venue.

*The opinions of ExL’s conference speakers do not necessarily reflect those of the companies they represent, nor ExL Events, Inc.

Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, significant effort to find a suitable replacement will be made. The content in ExL slide presentations, including news, data, advertisements and other information, is provided by ExL’s designated speakers and is designed for informational purposes for its attendees. It is NOT INTENDED for purposes of copywriting or redistribution to other outlets without the express written permission of ExL’s designated speaking parties. Neither ExL nor its content providers and/or speakers and attendees shall be liable for any errors, inaccuracies or delays in content, or for any actions taken in reliance thereon. EXL EVENTS, INC. EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESSED OR IMPLIED, AS TO THE ACCURACY OF ANY CONTENT PROVIDED, OR AS TO THE FITNESS OF THE INFORMATION FOR ANY PURPOSE. Although ExL makes reasonable efforts to obtain reliable content from third parties, ExL does not guarantee the accuracy of, or endorse the views or opinions given by any third-party content provider. ExL presentations may point to other websites that may be of interest to you, however ExL does not endorse or take responsibility for the content on such other sites.


 

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