San Francisco Professional Events List

Psychological Architectures of Digital Behavior Change - Palo Alto (1-day Advanced Workshop)

Nov 29, 2017 - 09:00 AM
Mitchell Park Community Center
3700 Middlefield Rd,

Palo Alto,
ZIP: 94303
Phone: 1 650-329-2400

After completing our 2-day essentials workshop, this 1-day advanced workshop covers psychological architectures (highly effective design patterns), new principles of feedback psychology, and focuses on building persuasive user journeys.
What you’ll learn
During this 1-day workshop, you will learn a handful of psychological architectures, the psychological design patterns that drive landing pages, gamification, habit loops, stages of change, conversion funnels, and more. You will also learn 10 new principles of feedback-psychology, gain a new perspective on avoiding psychological backfires, and also learn how to structure multi-channel persuasive campaigns.
Skills you’ll gain
By the end of the workshop, you gain experience using psychological templates for desktop, mobile and ad platforms. You will also learn how to design persuasive user journeys across multi-channel interactive campaigns, and gain experience in blending science with creative brainstorming, focused on building wireframes designed to influence how your users think, feel and act.
Interactive learning environment
The content is science-based, but presented in plain language, with visual examples, and practical exercises. You’ll enjoy group design projects, live polling, UX/design discussions, hands-on exercise, and group creative processes.

Event Categories
Keywords: architecture , architectures, architecture, Architecture , digital , work , workshop, workshop


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