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DTSTAMP:20240328T094534Z
UID:1d0237b6-32e0-436f-a9ee-d758c6a66776
DTSTART:20201130T090000
DTEND:20201201T090000
CLASS:PRIVATE
DESCRIPTION:After completing our 2-day essentials workshop\, this 1-day adv
anced workshop covers psychological architectures (highly effective design
patterns)\, new principles of feedback psychology\, and focuses on buildi
ng persuasive user journeys.
\n \;
\nWhat you&rsquo\
;ll learn
\nDuring this 1-day workshop\, you will learn a ha
ndful of psychological architectures\, the psychological design patterns t
hat drive landing pages\, gamification\, habit loops\, stages of change\,
conversion funnels\, and more. You will also learn 10 new principles of fe
edback-psychology\, gain a new perspective on avoiding psychological backf
ires\, and also learn how to structure multi-channel persuasive campaigns.
\n \;
\nSkills you&rsquo\;ll gain
\nB
y the end of the workshop\, you gain experience using psychological templa
tes for desktop\, mobile and ad platforms. You will also learn how to desi
gn persuasive user journeys across multi-channel interactive campaigns\, a
nd gain experience in blending science with creative brainstorming\, focus
ed on building wireframes designed to influence how your users think\, fee
l and act.
\n \;
\nInteractive learning environment<
/strong>
\nThe content is science-based\, but presented in plain lang
uage\, with visual examples\, and practical exercises. You&rsquo\;ll enjoy
group design projects\, live polling\, UX/design discussions\, hands-on e
xercise\, and group creative processes.
SUMMARY:Psychological Architectures of Digital Behavior Change - Palo Alto
(1-day Advanced Workshop)
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SUMMARY:Psychological Architectures of Digital Behavior Change - Palo Alto
(1-day Advanced Workshop)
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